The PDF that disappears
Talent and demand both exist. The map that would let them meet is missing.
The European art market sits in a handful of western hubs. Most galleries still send their works as a PDF and wait, learning nothing.
art ·
art ·
art ·
The room
01
A private viewing room for each exhibition, or for one collector alone. It opens from a single link, on any screen, with nothing to install and nothing to download.
Who's watching
02
Only a name and an email are required in order to enter. That way the room knows for whom the recommendations are.
The signal
03
After the send, the gallery finally sees what happened. Which work held the eye, for how long, who came back twice. A guess turns into a conversation.
Principles
Three commitments we intend to be held to, by partners and by a research collaborator.
Private
01
A link, not a listing. Your collector stays yours.
- The gallery owns its client and its data
- We take no commission
- Aggregation is opt in, per partner
- Retention is bounded and stated
Consented
02
Signals in aggregate, never sold as profiles. Built for European rules from the first line of code.
- Consent at the point of looking
- Granular and withdrawable
- Individual profiles never leave the organisation
- EU hosting, impact assessment kept live
Honest
03
The model describes tendencies, not certainties. It does not read minds, and we say plainly what it cannot tell you.
the present
the present ·
the present ·
the present ·
Nobody measures the present
Everything the market knows is a record of something already finished. What a collector looks at today is written nowhere.
Artnet records prices already paid
Auction records, press indices and career models each read what has already happened. Emerging artists are absent.
Every art data company faces backwards
There is no account of how collectors look at emerging work now, before a price is recorded. The Cube sits exactly there.
where we are
where we are
where we are
at the beginning
at the beginning
at the beginning
We are at the beginning, and we are choosing who begins with us. We are preparing a Creative Europe application and inviting a small circle of organisations across Europe to shape it with us.
3
organisations from three
countries, to start
5
countries as the
partnership matures
2027
the Creative Europe
round we prepare for
1
link opens the room,
on any device